Marketing Consulting Company - Are you asking the right questions?
Here are some key questions to ask to track and measure activity and results to improve your marketing return on investment. To start off, the essence of marketing is to drive sales leads, influence sales, increase customer retention and boost revenue.
What is our average marketing cost per activity or result? By tracking and measuring cost per activity or result, you have a way to benchmark and improve results.
What is the return on investment? Although the actual dollar amount of sales revenue linked directly to marketing activities often serves as the strongest indicator of return on investment, other criteria can be used to show ROI as well.
What’s in the sales pipeline? Be sure to consider forecasted sales.
Where do our best B2B sales leads or sales opportunities come from?
Mac McIntosh, Inc., our marketing consulting company, has helped firms, associations, conferences, and government agencies in North America, Europe and Asia to ask the right questions from their marketing teams. With careful planning, I can help your company implement a sales lead generation and management system to deliver this key information so it’s at your fingertips.
Please contact me to discuss your situation, for a proposal or pricing:
- Call 1-800-944-5553
- Email: macm@sales-lead-experts.com
I make every effort to respond within one business day.
4 years ago • 0 notes