January 2, 2008

Online marketing tactic: Link deep

I always recommend to clients to re-visit their own company website on a regular basis. Go through the process that a prospect would in trying to find information. Even if you aren’t running the website directly, check that product pages have descriptive, unique page titles, meta tags and page headers Then encourage team members to get links deep into the specific page, such as: Chi Hair Straightener by Farouk, Hai Flat Irons, Hair Straighteners, T3 Flat Irons, Infrashine Flat Iron Hair Straightener, FHI Flat Iron. Often the more qualified prospects are using targeted search terms such as these.

•